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Apr 2007.
Genasys will present a paper on m-marketing at the Amsterdam MLS.

Juan Carlos Martínez Peinado, Genasys Business Development Director, will be giving a presentation on location technologies, challenges and opportunities which are involved with advertising and marketing based on location (LBA and m-Marketing) on next MLS (http://www.informatm.com/mls).

"We live in the mobile time", comments Mr. Martínez Peinado, "and location based services is a market with a huge potential growth". Concerning my paper on next Tuesday 15th at 17:05h,. I am going to present our solution based on SUPL and its impact on a developing market: advertising based on location and its application to m-Marketing."

MLS congress (Mobile Location Services) is celebrated yearly and it is a world referent of market trends about location technologies based on mobile telephony. This year it is taking place on May 15-16th in Amsterdam RAI Exhibition and Conference Center, and Genasys is going to be in there offering both an interesting presentation and a stand where everybody interested will have the chance to talk to our representatives about LBS applications , projects and research which Genasys is carrying out on these technologies.