The use of location has seen response rates surpassing those of standard generic campaigns by as much as 75% Juniper Research
Location-based SMS is the preferred technical solution for a national mobile alert system Mobile Alerting Trials: Project Report. April 2014. UK Civil Contingencies Secretariat .Cabinet Office
Consumer facing companies that ignore a consumers location will not be able to compete with the industry best offerings... Jörg Steinbeck, Products & Innovation, Core Telco Products, Deutsche Telekom AG
