Genasys provides advanced solutions for Telecommunications Geomarketing based on the value formulas individually defined for each operator.
These formulas, based on key requirements set forth in the operator's business plan, give rise to a business-oriented "map" that supports the operator when setting priorities for network and services deployment.
These formulas don't only use business-related data such as prices, revenues, churn, clients, ARPU, TIR, and payback, but combines them with "engineering" data like network technology, coverage, and site hunting information. This combination helps to generate a valuable decision-making tool for the deployment of a telecommunications network; presenting information from both a business and technical perspective.
