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LBS applications: Proximity Information & Advertising
These services provide location-relevant information to
mobile users that help them to make the most of their free
time and deliver targeted promotional messages.
- Find Nearest. This popular service puts
local information at the fingertips of your subscribers.
The possibilities for content are limitless; from restaurants
and petrol stations, to museum exhibitions, late bars,
and cinemas. Co-branding can boost marketing efforts and
generate synergies for content.
- Tour Guide. A great way to enrich the
travel experience, the Tour Guide application takes into
account the date, time of day, and of course location
to push relevant and interesting local information to
travelers. Partner with a corporate content provider or
local tourist board to build the content experience.
- M-Advertising. A valuable channel for advertisers,
this service delivers promotional messages or discount
offers to users who have opted-in, defined a profile of
their tastes/interests, and are currently located in an
area targeted by the advertiser.
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