Latest News
Sep 2006.
Genasys LBS know-how helps Friends to Find Friends in Australia
Last
month saw Australian mobile operator Optus launch Friend
FindA, the latest in its line of FindA location based services.
In this project, Genasys carried out the role of integrator,
connecting the application to key operator systems and safeguarding
the function of user privacy processes.
Friend FindA allows friends to find each other quickly and
easily using their mobile phone*. Privacy is ensured through
the requirement for mutual consent and the ability of users
to make themselves "invisible" at any time. After
a promotional period (ending September 30) during which
the service is free, the application will be available on
a per request and subscription basis.
The application itself was built using an existing application
by Genasys partner Trackwell, who modified and extended
it to provide the specific features set forth by Optus.
Friend FindA was integrated with several critical operator
systems such as the location server, map provisioning system,
SMS channel and the OptusZoo portal.
"We're pleased with the results of the project and
with Optus' clear commitment to promotion among its subscriber
base", observes Miguel Castro, Genasys Asia and Pacific
Sales Manager. "They are using all of their main channels
of communication to promote the new service and we expect
very positive results from their campaign."
Having long been active as the middleware and ASP links
in the LBS value chain, Genasys has made a commitment to
the development and promotion of new location-based services,
both with mobile operators and as a developer and ASP for
third parties. "This is the first project of many we
expect to be delivering in the coming months and into 2007.
It is our position that LBS hasn't nearly reached its potential
and we're focussing our efforts on making it happen."
Mr. Castro comments.
For more information about the Friend FindA application,
go to the OptusZoo portal: www.optus.com.au/zoo/friendfinda
* Only available on XML supported handsets.
